Social Media Scheduling Tools: A Comprehensive Review in 2024

The strategic scheduling of content posts to align with specific timezones and target audiences is a cornerstone of effective content marketing. This tailored approach ensures that content reaches the intended demographic at the most opportune moments, significantly enhancing engagement rates, user interaction, and overall marketing effectiveness. Today, we conduct a comprehensive review for Social Media Scheduling Tools for 2024, calling out key functionalities, pros and cons and pricing for these tools. 

Social Media Scheduling Tool #1: Brandwatch

Brandwatch is a prominent Consumer Intelligence and Social Media Management solution that caters to over 5,000 companies. It offers AI-enriched data for better consumer understanding and social media management tools like listening, engagement, publishing, measurement, influencer marketing, and customer data management

Key Functionalities

• Consumer Intelligence: Provides AI-enriched data for consumer sentiment analysis.
• Social Media Management: Includes listening, engagement, publishing, and influencer marketing tools.
• Analytics: Offers robust analytics for tracking and measuring social media performance

Pros and Cons

Pros:

• Effective brand management features.
• User-friendly interface.
• Useful scheduling tool.
• Responsive support team.

Cons:

• API restrictions initially limited full utilization.
• Listening tool could be improved.
• Historical data retrieval limitations.

Pricing

Brandwatch does not offer a free version but provides a free trial. Pricing starts from $1,000 per month for 10,000 mentions, with costs increasing based on volume

Top 5 Frequently Asked Questions

Who uses Brandwatch?

Brandwatch caters to SMEs to large enterprises across various industries like Unilever, Nestle, Carlsberg, and Greenpeace

Where can Brandwatch be deployed?

Brandwatch is a cloud-based solution accessible online without specific operating system requirements

What are the key features of Brandwatch?

Brandwatch offers AI/machine learning capabilities, audience analytics, automated publishing, competitive analysis, influencer tracking, sentiment analysis, and more

What are the alternatives to Brandwatch?

Alternatives to Brandwatch include tools like Sprout Social, Hootsuite, Synthesio, Talkwalker, and Crimson Hexagon

Is Brandwatch suitable for small businesses?

Brandwatch Analytics is positioned more towards midsized businesses due to its pricing structure but can be valuable for enterprises seeking in-depth social analytics and insights

Social Media Scheduling Tool #2: NeuralPit AI Assistants

NeuralPit is much more than just a social media scheduling tool; it offers AI Assistants across various business domains, including Marketing, Consulting and Business Improvement, Human Resources, Procurement and Supply Chain, and Finance. This enables businesses and professionals to operate more efficiently and productively.

Teams can collaborate and co-innovate within and across business functions on a single NeuralPit platform.

Key Functionalities

•  AI Assistants for Marketing and Sales: They assist in gathering market and competitor insights from websites and YouTube videos, analyzing data, visualizing information, and crafting targeted marketing materials. They also schedule and share content across different social platforms (Email, LinkedIn, Facebook Page, and X (Twitter)) to specific time zones.

• AI Assistants for Consulting and Business Improvement: These Assistants help extract insights from documents and data and aid in generating and visualizing ideas. 
• AI Assistants for Human Resource Management: These Assistants support HR tasks such as hiring and onboarding. This includes drafting job postings, disseminating them via email, Facebook, and other platforms, and formulating tailored interview questions. They also offer interactive learning tools and HR performance analytics. 
• AI Assistants for Procurement and Supply Chain: They provide support in evaluating vendor proposals, analyzing contracts, conducting supply chain analytics, and developing commercial and negotiation strategies. 
• AI Assistants for Finance: These Assistants specialize in analyzing financial data and extracting insights from annual reports. 

Pros and Cons

Pros:

• Ability to schedule to specific time zones.
• Use of AI to create content.
• Ability to edit content before sharing.
• Support for team collaboration.
• Access to other AI Assistants on the same platform, allowing businesses and professionals to achieve more.

Cons:

• Limited to large social media platforms only (LinkedIn, Facebook Page, and X (Twitter)).
• Scheduling functionality is only available for subscribed plans (not included in the Free Trial).
• Historical data retrieval limitations.

Pricing

NeuralPit offers a free trial plan. Pricing starts from $14 per month for the individual plan, and is significantly lower for team plans (less than $10 per member per month).

Top 5 Frequently Asked Questions

Who uses NeuralPit?

NeuralPit is specifically designed for businesses and professionals, enabling them to operate and collaborate in multiple disciplines (Marketing and Sales, HR, Procurement and Supply Chain, and Finance).

Where can NeuralPit be deployed?

NeuralPit is a cloud-based solution accessible online without specific operating system requirements. Businesses can also integrate NeuralPit AI Assistants and Tools in their applications via API, or build and deploy custom AI Assistants to run locally in their private networks.

What are the key features of NeuralPit?

•  Analyze and create: Analyze vast documents and data, and create targeted content.
• Social Outreach: Schedule and post content on emails, LinkedIn, Facebook Page, and X (Twitter).
• Data Versatility: Process data across multiple formats and business domains.
• Team Collaboration: Invite team members to work on projects and data together.
• What are the alternatives to NeuralPit?
• Alternatives to NeuralPit include tools like Chat.forefront.ai (without social sharing), ChatGPT (without social sharing), or Loomly (without AI Assistants for different business domains).

Is NeuralPit suitable for small businesses?

NeuralPit caters to small and mid-sized businesses. It is positioned as a premier alternative to Microsoft Copilot.

Social Media Scheduling Tool #3: CoSchedule

CoSchedule is a versatile work management software tool designed for marketers, offering a suite of features beyond simple content scheduling and calendar management. It caters not only to marketing teams but also to solopreneurs and DIY marketers, providing solutions for various marketing challenges and project management needs

Key Functionalities

• Consumer Intelligence: Offers robust editorial calendar for organizing blog posts, social media campaigns, task lists, and email campaigns.
• Project Management: Integrates with popular platforms like WordPress, Google Docs, social media channels, project management tools, and email marketing platforms.
• Automation: Features like ReQueue automate social media marketing tasks, saving time and streamlining processes

Pros and Cons

Pros:

• Efficient project management tools.
• Integration with various platforms.
• Automation features like ReQueue.
• User-friendly editorial calendar.

Cons:

• Pricing may be higher compared to similar tools.
• Complex layout for simpler tasks like blog management.
• Lack of bulk upload feature for scheduling items.

Pricing

CoSchedule offers three packages: Blog Calendar, Marketing Calendar, and Marketing Suite. Prices start at $20 per month for the solo plan, with additional costs for features like ReQueue. A free 2-week trial is available for users to explore the platform before committing to a plan

Top 5 Frequently Asked Questions

What is CoSchedule best used for?

CoSchedule is ideal for managing and scheduling various marketing projects efficiently, making it valuable for marketers, bloggers, and small businesses

What integrations does CoSchedule offer?

CoSchedule integrates with platforms like WordPress, Google Docs, major social media channels (Facebook, Twitter, Pinterest), project management tools (Google Calendar, Trello), and email marketing platforms (Mailchimp, Active Campaign)

Is there a free trial available for CoSchedule?

Yes, CoSchedule provides a free 2-week trial for users to test the platform's features before committing to a paid plan

What are the pricing options for CoSchedule?

Pricing starts at $20 per month for the solo plan and varies based on the package chosen. Additional features like ReQueue come at an extra cost

How does CoSchedule streamline marketing endeavors?

CoSchedule aims to save time by streamlining marketing project management tasks through automation features like ReQueue and efficient scheduling tools

 Social Media Scheduling Tool #4: Agorapulse

Agorapulse is a highly regarded social media management tool that offers a comprehensive suite of features catering to social media marketers and agencies. It provides solutions for scheduling, monitoring, listening, reporting, and team collaboration, making it a valuable asset for managing social media activities effectively.